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| Pretty much anyone who works in the high tech or pharmaceutical industry has seen a zillion flyers for conferences. We thought that sending a flyer for Genome would be a good way to announce the game in a way that would let us remain anonymous. So we sent out a flyer: |
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| We mailed these to all of the Bay Area team captains whose emails we could easily find using public means. We figured these folks would be paranoid enough to inspect their mail closely and discover the flyer. We were wrong. Everyone ignored the flyer. Most people threw it away without looking closely at it. So we sent everyone another copy, this time with the flyer contained in an envelope. On the flyer, in the location of the stamp, we put a sticker saying "SECOND NOTICE - Spread the Word". This seemed to work a bit better. |